2023 National Sampling Campaign
Client Objective:
1. Increase brand awareness in Canada.
2. Create opportunity for trial and tasting of product to consumers.
3. Drive purchase of King’s Hawaiian products at local retailers.
Strategy/Process:
Our team created The King’s Hawaiian Canada Tour focusing on key client market locations with guerrilla sampling from April to August. Using the target demographic our tour focused on sporting events, food festivals and other high traffic events. The program would feature two branded bikes and sampling carts outside these events with brand ambassadors distributing 4-pack samples.
Results:
- 783,034 total impressions
- 70,138 total 4-pack samples distributed
- 21 total events
- 23 total event activation days
