King's Hawaiian: "On A Roll"
Blue Mountain Launch
Client Objectives:
- King’s Hawaiian wanted to spread the word that they are now available in Canada.
- King’s Hawaiian wanted to promote that they have partnered with beloved Canadian Chef Dale MacKay.
- King’s Hawaiian is perfect choice for your holiday moments.
Strategy/Process:
- We partnered with Blue Mountain to create a unique consumer experience at the top of the Silver Bullet Lift. Visitors would be treated to a complimentary Turkey Slider with Sage-Mustard Aioli and Cranberry Sauce on King’s Hawaiian Rolls created by Chef MacKay.
- To engage visitors/skiers/snowboarders we created a “Roll Patrol” Ski Team that would hand out complimentary 4-packs of King’s Hawaiian Rolls to lucky skiers on the slopes.
- We wanted to create several engagement spaces at Blue Mountain where visitors could enjoy games, complimentary rolls and other great branded prizes.
Innovation Highlights
- 2 activations were created: 1 at the top of the mountain and 1 at the bottom
- 5k+ sliders handed out
- 6.k+ 4 pack samples handed out
- 10K visitors over the 2 days
