Evil Dead Rise
Client Objective :
To create an awareness campaign to targeted towards core and demo horror fans of the upcoming release “Evil Dead Rise” the next installment in the Evil Dead franchise.
Strategy/Process :
To create a unique 2 week guerilla campaign focusing on the Necronomicon “Book of the Dead” from the movie. This is something core fans would recognize instantly and create intrigue and shock from others. We had to create something life like that could still be secured safely to the walls of the wild posting areas while anticipating that these may get stolen by fans. Movie posters were printed to surround and go behind each piece.
Results/Highlights :
- Produced over 300 display posters for the campaign.
- Created 10 replica life like posters for guerilla marketing locations.
- 1 hero piece for the fan/influencer event.
- 2 Week campaign: April 14th - April 28th.
- Replace and damaged posters during campaign.
- Over 1,652,000 estimated impressions.
