Black Adam
Client Objective :
Create an event to host one of the world’s biggest stars to help celebrate the release of the highly anticipated DC superhero film Black Adam.
Strategy/Process :
Warner Bros. Canada enlisted its roster of agencies to curate full take over event for nearly 1000 guests, including, a full venue takeover, a large-scale red carpet, “The Rock” Dwayne Johnson himself while creating a multi-tiered experience highlighted by a fan march to an early screening of the film at Scotiabank Theatre Toronto. Reignite Marketing was tasked with location scouting, creating interactive photo moments and a larger than life onstage moment for when talent appeared.
Results :
- Worked with Warner Bros. Canada’s partner agencies to secure location for event.
- Created a replica “Pipe Prison” photo moment from the Black Adam movie.
- Research & Development of “lightening moment” for when talent appeared on stage.
- Handled all A/V and production of the talent stage wall.
