Barbie
Client Objective :
With the highly anticipated summer release date of the Barbie movie, Warner Bros. Canada tasked us to create a vision of bringing Barbie Land to Toronto to host “Kenadian Ken’s” Ryan Gosling and Simu Liu for a “Kenada Day” long weekend.
Strategy/Process :
Along with Warner Bros. Canada agency partners we scouted numerous locations to find the perfect venue to host such a large overtaking in just 5 short weeks. Reignite Marketing managed the design, construction and installation of Barbie Land beach including a 40 foot wave and other activation elements.
Results :
- Created an interactive photo moment with Barbie Land inside CLIO in downtown Toronto as part of the “Kenada Day” long weekend.
- The Barbie movie became the #1 highest grossing movie in 2023
