The Batman
Client Objective :
To celebrate the release of The Batman, Warner Bros. Canada wanted to create a intriguing, fun and safe consumer engagement activation.
Process/Strategy :
We wanted to tap into the movie’s theme that things are not always as they appear while still staying true to the Batman franchise. We secured an open, yet high traffic space with local talent artist Daniella Pluchino to create a striking and visually stunning installation using forced perspective with the movie’s logo.
Results :
- 10K+ custom bats were created and hung to create “The Batman’s Colony of Bats”
- Entire build was 32’ X 10’
- One of the largest installations activated at The Eaton Centre
