Birds of Prey
Client Objective :
To promote its new DC superhero story, Warner Bros. Canada wanted to bring facets of the film to fans with various experiences in the Toronto area.
Strategy/Process :
We wanted to use a multi-tiered marketing approach to this movie release while incorporate partners Hot Topic and Twizzlers:
- Create a guerilla marketing stunt that sparked in downtown Toronto
- Fabricate a photo moment/installation for content creation/social posts at Yorkdale Mall
- An influencer campaign to create custom content promoting the US premiere in “Harleywood”
Results :
- 500k+ foot traffic impressions
- 1.1M+ content impressions
- 180K+ content engagements
- 7.5 million CDN impressions
- 1.2 million engagements in Canada
- 16.5% engagement rate
- 2.9 million people reached in Canada
- CPI $.07
